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Your life is too easy.
Let's fix that.

FrictionMax is an AI coach that learns your habits, finds your shortcuts, and replaces them with the harder version.

Coming soon to iOS

🔥 Join the friction

A coach that actually knows you

Morning. What's the plan today?

Working from home, probably ordering lunch, gym at 5

Ordering lunch. Again. Here's your day:

🔥 Cook lunch. No delivery apps. Whatever's in your fridge — make it work.

🔥 Walk to the gym. Don't drive. I know it's 1.2 miles — you'll live.

Accept both or tell me which one scares you.

The gym walk is too far

Rain? Even better. But fine — bike there instead. Non-negotiable on the cooking though.

How it works

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Deep Interview

Tell the app everything — your morning routine, food habits, crutches, shortcuts. It builds a complete picture of your soft spots.

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AI Friction Coach

Chat with a coach that remembers your patterns, calls out your excuses, and generates challenges from YOUR actual day.

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Daily Challenges

Personalized friction swaps: not "stop doing it" but "do it differently." Break the autopilot without punishing the behavior.

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Track Your Friction

Daily friction scores, streak tracking, category breakdowns, and weekly reports. Watch yourself go from Soft to Built Different.

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3x Daily Check-ins

The coach comes to YOU. Morning game plan, midday accountability, evening debrief. No waiting for you to open the app.

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120+ Challenges

Browse a bank of uncomfortable challenges across 8 categories. Food, movement, social, comfort zone, tech detox, and more.

Sample challenges

🍳 Cook dinner with only 5 ingredients — no recipe 🚶 Walk anywhere under 1 mile — no car 💬 Start a conversation with someone in line 🧊 Cold shower — 2 full minutes 📵 Navigate somewhere without GPS 🛠 Fix something broken instead of replacing it 🔥 Raw dog a waiting room — no phone, no book 🧊 No social media for 24 hours 🍳 No delivery apps for 7 days straight 💬 Go to a social event alone

"Stoics wore rough clothes and slept on floors. Monks chose discomfort by design. Diogenes lived in a jar. What's new is that modern life has removed ALL friction — and people are realizing they've lost something."

— The FrictionMax philosophy

Your life is too easy.Let's fix that.